Stop motion and food. Two of my favourite things.

Created for Abbott's Village Bakery and BMF, this playful commercial transforms everyday sandwich ingredients into lively characters through handcrafted stop-motion animation. Every ingredient was carefully choreographed frame by frame to interact with the bread, creating a tactile sense of movement that celebrates the product's softness, lightness and wholesome texture.

Rather than relying on visual effects, the animation embraces the charm of practical craftsmanship—using timing, performance and subtle character animation to make simple ingredients feel full of personality. It's a reminder that sometimes the most engaging stories can be told with the simplest of ingredients.

Credits

Agency BMF
Creative Director Alex Derwin
Copywriter Stephanie Allen
Art Director Simon Koay
Executive Producer Oliver Lawrence
Director Dropbear
Producer Tom Slater
Production Manager Clare Delaney
Food Stylist David Morgan
Director of Photography Tony Luu
Stop motion Jonathan Chong, Clem Stamation, Norman Yeend
Colourist Jonathan Chong