Coates Hire
‘Why don’t you just Coates it’


Working with Director Steph Smith and Photoplay, I animated and composited ABEL's illustrated machinery characters into live-action footage for Coates' national brand campaign. Careful character animation, timing and compositing brought each illustrated machine to life, seamlessly integrating the playful personalities into real-world environments while maintaining the bold graphic style of the original artwork.
Role
  • Character animation
  • Motion graphics
  • 2D animation
  • Compositing
  • Visual effects

Production
  • Live-action integration
  • Camera tracking
  • Illustration animation
  • Broadcast campaign
  • Adobe After Effects
© Jonathan Chong 2026